Staging, Redesign & E-Design

Services

All of City Homestead Design Co.’s services begin with a Consultation and staging plan for the home, so that you make the most money from your most valuable asset! Expect to learn a lot, have fun and sell for top dollar!

Walk & Talk Consultation Starting at $199*

(Great for the DIY w/an EYE for Design!)

This service is recommended before any other staging services are determined. In this initial working session, we will spend up to two hours walking through the home, making a detailed plan room by room, that can be executed all on your own! You will walk away from this session with a photo-filled, 20+ page detailed report of exactly what to do to prepare your home for listing!

Research is done ahead of time to identify buyer demographic and market comps
Detailed Walk Through of the home and a 20+ page detailed report given to seller with action items to complete
Open House Checklist, Preferred Vendor List and Organizational Strategies provided

At the conclusion of your consultation, should you decide you need additional help and expertise with your home staging, or just want a more hands-on approach, we can make that happen by booking a full-service Staging Day!

*Please note, for homes over 4,000 sq ft, there is an additional charge (Up to 2500 = $199-250, 2500-4000= $250-300, 4000+ = $300-350)

Mini-Staging Day/2-Hour Spruce Up $250

CHD will spend up to 2 hours in the home working through each room, concentrating on high impact rooms to get them show/MLS ready, creating emotional connection points that will make buyers fall in love!

Half-Day Staging $450

If the home needs more than a couple of hours of work, CHD will spend up to 4 hours in the home working through the detailed staging report, paying special attention to high impact rooms, creating emotional connection points.

Full-Day Staging $750

Same as above, spending up to 7 hours in the home.

Power Shopping Service $75/hour

For occupied homes, CHD will stage the home using the homeowner’s furnishings and accessories as much as possible, however it may be suggested that a few small items be purchased to help update and refresh the home if needed.

Working off of agreed shopping list, your stager will go to favorite spots to identify key items that will make a huge impact in the style of your home to attract more buyers
Cash is collected up front and receipts are provided along with items delivered to the client’s home on Staging Day

Vacant homes are especially in need of staging because they tend to take longer to sell and get the lowest price. Statistically, only 10% of home buyers can actually visualize the potential of a vacant home. Call City Homestead Design Co. to tell us a little about your property and budget and let’s schedule an onsite preview to make the best plan for you!

Vacant Staging Preview $100

In order to provide an accurate and detailed staging bid, a preview of the property is essential. During this walk through, measurements and photos will be taken to determine what furnishings will be needed for the best merchandising of your product. Please note, this fee is credited to the final staging total, but is non-refundable should the staging bid be denied.

Why It’s So Critical to Stage A Vacant Home

People Don’t Buy Houses, They Buy Homes

The number one reason a buyer purchases a home is because it “felt home.” It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold, and uninviting are the three most popular words to describe an empty room.

Without Furniture, There Is No Frame Of Reference

How big is the room? Without furniture it’s incredibly difficult to tell the scale and size of a room. When the buyer does not have answers to their questions, they walk away.

What is this room for? Many times a buyer can’t even tell if it’s the living room or dining room in an unfurnished home. Don’t keep them guessing, because it only distracts them from considering the home as a purchase.

When A Room Is Kept Empty, Buyers Focus On Negative Details

Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car or the missing paint?

It’s so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at. Home Staging capitalizes on the positive aspects of a home, while de-emphasizing negative aspects in order to position a home that will make an emotional connection with buyers.

Only 10% of Home Buyers Can Actually Visualize the “Potential” of Home

Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or limited furniture ruin your sale. Don’t take those odds; they will hurt you in the price significantly!

The “Cost of Vacancy” is Much More than the Cost of “Vacant Staging”

The average vacant home takes twice as long to sell than the occupied home. Selling investment properties, or moving before your old home has sold can create a hefty financial burden with months of carrying costs and maintenance. We can create a “model home” look on your budget, so call today for your customized vacant proposal!

Have you recently moved into a new home? Or maybe you have that one room or two that you just can’t seem to get quite right? Our Redesign Services are here to help!

Redesign Consultation $299

During our In-Home or Virtual Consultation appointment, we will spend up to an hour discussing the scope of the project; wants, needs, vision and budget to create a plan. We can redesign your space repurposing things you already own, start from scratch, or a combination of both; the possibilities are truly endless. Sometimes, it just takes an outside set of eyes to see your items in a fresh way! If you are a DIYer at heart, we can provide you with mood boards, room plans and shopping lists to complete the project yourself or we provide full service, including shopping and install.

Prices vary depending on scope of project, but are based upon $100/hourly rate.

Consultation fee is credited toward redesign project.

“Just as music is in the space between notes, harmony is found in the space we create between furniture, art and accessories.”

Audra Slinkey (Home Staging Resource)

Provided by Home Staging Resource

10. You will make a lot more money
In a 2015 survey of over 3500 homes professionals staged, over 50% sold for 10% MORE than their unstaged neighbors home.

9. The cost of staging…doesn’t cost a dime
When the seller spent an average of 1% of the value of their home on staging, they saw on average a 100% return on investment.

8. Your house will sell much faster.
In a recent Real Estate Staging Association Survey, professionally staged homes spent 72% LESS time on the market!

7. Buyers can visualize themselves living there.
In a 2015 National Association of Realtor Survey, over 81% of Buyers said it was easier to visualize the STAGED property as their next home!

6. Online home photos will stand-out.
According to NAR. over 95% of buyers are online FIRST looking at photos of the home BEFORE they go visit or call an agent!

5. Home sellers cannot view their home objectively.
If you can’t view objectively, you can’t package effectively and it’s nearly impossible for a seller to be objective about their home!

4. You home’s “flaws” can be overlooked
According to NAR, almost a third of buyers will “overlook property faults, when a home is professionally staged’!

3. You can relax
You will have the satisfaction of knowing you have done everything possible to get a quick sale and not leave money on the table!

2. Most agents consider it a critical necessity
According to a 2014 Zillow survey of real estate experts, home staging was listed as a TOP TWO necessary item for sellers!

1. Not staging…will only help to sell your competition
Competition can be stiff and buyers have very high expectations! Successful agents know that the key to competing is professional staging because it creates great online presentations, drives buyer traffic to the home and brings in offers.